Last week I was privileged enough to see where the magic happens in the Denby pottery factory. I’d dropped a couple of hints through the year as I love my halo set so much and then we pencilled in a date!
As soon as I was old enough to go window shopping without my parents, I’ve been able to distinguish the quality compared to others. Each piece is robust, oven proof and everything in between. But they ooze unique style too.
There were a few surprises on the tour too that I wasn’t aware of. Here’s a list to digest easier.
- Absolutely none of the clay is imported, unlike most other British pottery brands.
- All the clay is actually from Denby itself and won’t run out for a very very long time.
- Denby have a no waste policy. Everything is recycled.
- They make 30,000 pieces in the factory a day.
- It takes about 1 year to train a member of staff. (We tried dipping and it’s not easy).
- Although there’s machinery to speed up the process, all pieces are still finished by hand, eg spouts on teapots, handles etc.
- Half of their supply is shipped outside of the UK, particularly due to growing demand in Korea and the US.
- They are developing new ranges all the time.
- The clay sieving and quality control process is so thorough, it’ll make your head spin. If the clay is contaminated with iron etc, which is a rare occasion, it is turned in to aggregate as a last resort.
Overall, it was very important to me that they cared about the longevity of their product. They definitely design pieces to hopefully last a lifetime and what makes them unique is a loyalty to their heritage. Absolutely none of the clay is imported and it makes me feel proud to eat off my British hand crafted plates.
Here’s the vlog I filmed of our day. I hope it gives you a good idea of the factory and if you love Denby too, let me know in the comments below what your favourite pieces are!
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Disclosure: This was not a sponsored post. I love Denby pieces that much, so was dying to go. All views and opinions are my own. I did however receive two unexpected and lovely mugs on arrival as a thank you which I show you in the video.